How Kai Cenat Built a NYFW Brand Without Selling Out

Description

Kai Cenat is facing online backlash after launching his new luxury line VIVET, with critics calling the $1,200 jackets an overpriced merch drop. But while critics focus on the price tags, they are missing the bigger financial move.<br />Kai reportedly underwrote his multi-million-dollar New York Fashion Week runway show using major brand sponsors, allowing him to put on a world-class production while retaining 100% equity in his company without taking on a single outside investor.